ListAbility's Direct Marketing Blog

Create Excitement Marketing to Early Tech Adapters

Posted by Carol Arnold on Fri, Jul 15, 2011 @ 07:42 AM

Include QR code on your next mailingYou know who they are… The first ones that have to have that techno-gadget. They have waited in line and paid dearly to be the first. Then they do it again when the next thing comes out.

How does knowing who they are help you in marketing? The folks with the smart phone, tablets and notebooks want new ways to utilize this cool technology. They are the ones that will scan the QR Codes (Quick Response), also known as two-dimensional bar codes, on your direct mail piece to find out more about your offer and product.

Marketing to this savvy market doesn’t need to be all about email or texting, which leave fleeting impressions and are gone if you catch them at the wrong moment. Direct mail – a letter, post card or brochure can be held on to untill they have time to scan your QR code or type in your PURL (Personalized URL).

Get a mailing list of these Early Tech Adapters

ListAbility can help you get direct mail lists to contact these, “gotta-get-it-first” folks for your mail campaign.  Add in specifications for age, income, gender, children along with other criteria to really focus in on the people who will be the most interested in what you are selling.

ListAbility is a mailing list broker with the expertise and quality data to guide you through the process of obtaining a highly targeted mailing, telemarketing or email list. A better list will pay dividends with the savings you garner in printing and postage – to say nothing of getting noticed by the right people!

Tags: Trends in marketing, mailing lists, direct marketing list strategies, mailing list brokers, Social Network Marketing

What is the best way to market to Pet Owners?

Posted by Carol Arnold on Fri, Mar 11, 2011 @ 07:29 AM

Use direct mail to find pet loversAmerica’s cats and dogs are treated like they are part of the family! Pet owners tend to spend plenty of money on items that will make their lives easier and more fun.

Small industries catering to the growing pet business are popping up everywhere. These businesses are offering everything from dog walking services, sanitation, gourmet pet food, obedience schools, day care, play groups, fashion accessories and much more!

These entrepreneurs tend to be smaller, local businesses. Mainstream media is often priced out of their budget because it is directed at an overly broad market.

Direct mail marketing allows a company to focus on a very specific group of dog owners and cat owners that fit their demographic profile.

A good mailing list provider can help a small business narrow a pet owner consumer list with the right demographics. This will save money in postage and printing – because you are only sending your advertising to people that will be the most likely to want what you are selling.

Some of the criteria commonly used to narrow a pet owner list include:

  • Adults without children
  • Presence of children and their ages
  • Household income
  • Homeownership
  • Active lifestyles
  • Interest in “Green” living
  • Type of cars they own or might be likely to buy next

Mail lists allow you to be very specific on the geographic area that you want to target.

This can be achieved in several ways; specific towns and zip codes, full states or counties and even a radius distance from your business.

Direct Mail Marketing can also be used to widen your exposure on Facebook!

Using many of the same selectors above, you can target a group of active Facebook users that own pets. Sending a postcard with a special offer if they visit your page can be an effective way to increase your social networking buzz.

The Pet Owners Mailing List is a highly targeted, accurate file that can help increase your marketing ROI.

ListAbility is a mailing list broker with the expertise and quality data to guide you through the process of obtaining a highly targeted mailing, telemarketing or email list. A better list will pay dividends with the savings you garner in printing and postage – to say nothing of getting noticed by the right people!

866-446-2055

Tags: Direct marketing strategy, direct marketing list strategies, Social Network Marketing, Marketing to pet owners

Is There a Better Way to get More Facebook Fans?

Posted by Carol Arnold on Tue, Feb 15, 2011 @ 05:17 PM

Getting more fans on FacebookThere must be an alternative to Facebook ads

Facebook reports rising ad revenues. Good news? Well it is for Facebook.

BRANDWEEK’s Mike Shields reported that “the performance of the average Facebook ad is abysmal”. Referring to a new report issued by the analytics firm Webtrends, he reported that the average click-through rate slipped from .063% in 2009 to .051% in 2010. This decline resulted in raising the cost per thousand impressions (CPM) to 25 cents.

Adding insult to injury, the ads need to be continually replenished by the advertiser. “Out of the ads we measured, we found that interest-targeted ads began to burn out after three to five days,” reads the report. “Eventually the rotting CTR leads to Facebook deactivating the ad, and it’s back to the drawing board.”

The Wall Street Journal also reported from the Webtrends whitepaper, stating that the “cost of advertising on Facebook that encourages a user to become a “fan” on the brand’s Facebook page is $1.07”.

Companies invested in social media to promote their brand want to acquire lots of fans. It gives them permission to market directly to the Fan with both homepage news feeds and through more ads that specifically target fans.

Are there other, better ways to contact and encourage your potential fans? The answer is yes. One of the most effective means comes from a surprising medium.

Direct Mail Marketing

The price of sending mail is surprisingly affordable – especially when you consider the shelf-life of a post card vs. an ad impression. Send a post card with a special offer if they become a fan.

To keep your budget in line, you don’t need to contact the entire universe. You can target households using  the demographics and life styles that are most likely to respond to your brand. Best of all, since the greatest fan is the one who can share your message with lots of friends, you can specify the number of social media friends with your criteria when obtaining a mail list.

ListAbility’s Social Networking Mailing List lets you do just that. Mail to just your best prospects that can help you generate the most buzz around your social networking campaigns.

Who would that be? Maybe your company wants social networkers with cats or dogs, swimming pools, sports cars or expensive homes? Maybe it is people interested in organic foods, theater or working out? How about parents, donors to charity or people focused on cholesterol. Select your marketing list by age, income, gender and more!

ListAbility is a mailing list broker with the expertise and the data to guide you through the process of obtaining a highly targeted mailing, telemarketing or email list. A better marketing list will pay dividends with the savings you garner in printing and postage – to say nothing of getting noticed by the right people!

Tags: Direct marketing strategy, Social Network Marketing

6 Reasons Why Prospecting Direct Mail Is Making a Come-Back

Posted by Carol Arnold on Mon, Nov 29, 2010 @ 04:21 PM

Direct mail volumes are rising again after a few slower years.

Direct mail volumes are rising again after a few slower years. The increased use of email communication for client retention programs has opened up great opportunities for prospecting by direct mail.The increased use of email communication for client retention programs has opened up great opportunities for prospecting by direct mail.

1. Direct mail advertising stands out

Fewer letters from companies they already know provide opportunities for targeted direct mail sent to new prospects to stand out in an uncluttered mail box. Your mail message has a better chance of getting seen and read than ever before.

2. Mail has the best chance of getting delivered to your intended audience

Mailing list compilers have many more tools available to maintain accurate mailing addresses on their lists than their email marketing counterparts. Postal tools, including National Change of Address (NCOA), ensure fast updates when people move. If someone changes internet service providers and gets a new email address, there is no forwarding or change service to help the email compilers.

3. Greater segmentation allows you to mail to only the most qualified people

The major direct mail compilers have developed sources and methodologies to collect information on individuals and households. This can be tied and tracked much more easily to a postal address, than to email addresses. Moving beyond simple age and income, more advanced criteria can be mixed and matched to generate a more targeted mailing list. These can include purchasing activity, self reported interests and lifestyles, automotive, political, health and charitable giving. Many models are available to target advanced wealth indicators such as net worth and discretionary income levels.

4. More qualified people to choose from

A definitive mailing address is available for almost everyone, and is a necessary when compiling information from multiple sources to a person or household. In order to be on a Can-Spam compliant email list, they have to have given permission to send “partner” email messages to a particular on-line compiler. This knocks out a large percentage of the population.

5. Your message has a greater shelf life

A flyer or postcard that catches a person’s attention is easy to save so it can be picked up and looked at again when a person has more time to consider a purchase or is ready to buy.

6. Direct Mail can be used in conjunction with on-line marketing

Social media and online content are part of the marketing mix today. You try to build excitement around your sites, but you still have to wait for people to find you. Mail gives you the opportunity to reach out to people and entice them to visit. It may be hard to believe, but marketers out there are starting to look at leveraging print messages as something “new” in their marketing mix.

While there are many digital opportunities for marketers, direct mail marketing stands out as an effective way to reach the people who are most likely to be interested in spending their money on your product or service.

Finding a qualified list broker who can use the best criteria to generate a targeted mailing list is an essential step in assuring the success of your campaign. ListAbility has access to the data and the experience to pull together the most qualified leads for a company’s specific marketing program.

Tags: Trends in marketing, mailing lists, Direct marketing strategy, direct marketing list strategies, Social Network Marketing

An ingenious way to promote your social network marketing

Posted by Carol Arnold on Mon, Nov 29, 2010 @ 03:01 PM

Are you hoping for more interaction with people on your social networks?

Drive traffic to your social networking sitesOne of the hardest tasks in Social Network Marketing is the promotion. The success of Social Networking initiatives depends on people becoming engaged in your dialog. So the big question is: How can you proactively find new people to visit?

Many companies have been at a loss as to how to reach out to users of Facebook and other social networking sites. Without that contact, how can you let them know why they should visit?

Email works best when you are sending to people who already know who you are. Prospecting broadcasts are available with rental lists, but you are only reaching people who have opted-in to a particular file – then hoping your message makes it through the sophisticated spam filters on everyone’s email accounts.

What about using a Postal Campaign to promote your Social Networking activity?

Many companies have found a surprising medium that is proving to be quite effective; send a post card through the mail!  Advertise a special when they visit your social network site. It will stand out in the mail box and is something that they can carry over to their computer for when they are ready to act.

Postal mail campaigns are a viable option to reach a large audience of qualified social media participants. 

A Social Networking Mailing List is now available. This tracks the number of friends or contacts that a person has on Facebook, Twitter and LinkedIn. Additional selects allow further targeting, such as age, income, automotive, wealth indicators and donor info are available to find the people who would most likely become engaged with your company.

A mail campaign will give you a much wider reach. This proactive approach enables contact to more social media participants who can assist in building your brand an influence purchase decision among their friends.

ListAbility provides mail email and telemarketing listsThe Social Networking Mailing list focuses on prospects based on their social media behavior plus demographic, psychographic and lifestyle selections. This file enables a marketer to engage in lower-cost, more relevant marketing campaigns.

ListAbility’s Social Networking Mailing list focuses on prospects based on their social media behavior plus demographic, psychographic and lifestyle selections. This file enables a marketer to engage in lower-cost, more relevant marketing campaigns.  ListAbility markets mail, email and telemarketing lists for both B2B and B2C marketing programs.

Tags: Trends in marketing, Direct marketing strategy, mailing list brokers, Social Network Marketing