ListAbility's Direct Marketing Blog

How to Get The Best Absentee Homeowner List for Real Estate Investors

Posted by Carol Arnold on Wed, Oct 16, 2019 @ 03:19 PM

Mail campaigns have been found to be a highly effective way for real estate investors to contact property owners who might be interested in selling.

One category of property owners that have been found receptive to investors’ offers is the Absentee Real Estate Owner. These are people owning a residential property that they don’t live in – they have a different primary address where their tax bill is sent.

Crafting a targeted mailing list of absentee owners can help you make the most of your marketing dollars. There is no need to spend postage on people who don’t fit your profile.

There are quite a few options to consider in finding just the right absentee owners; the ones most likely to be ready and able to get out of their ownership. Be sure to keep in mind your local knowledge and ability to evaluate the properties for investment.

Questions to consider for a customized Absentee Owner List:

Where do you want the property to be located? In all but the more densely populated areas, you will probably want to consider looking at one or more counties so you can further narrow down your search.

Where do you want the owner to live? If you are working with a large enough area, you may have enough properties to specify that you want the owner to live outside the county or even out of state.

Do you want to limit the Home Market Value? Most real estate investors, particularly those starting out, have limits on the amount that they can offer for a property. Depending on your market area and your marketing strategy, you might want to specify properties under $150,000 - or perhaps between $50,000 and $250,000. Other investors want only higher-end properties.

What type of home do you want to buy? You might want to mail to owners of just single family homes and/or multifamily homes. In some areas condominiums are desirable. Some investors also want to include apartment buildings with 5+ units.

Do you want owners who have had their property for a long time? …or are you in an area where there is enough turn-over that you don’t mind marketing to people who are newer owners? You can think of the purchase date range you want to target, such as 1/1/1950 – 12/31/2014 for people who have owned at least 5 years.

Do you want to specify how much equity they have in the property? Do you want the owners to have high equity or low equity? Loan To Value (LTV) is a great tool to approximate equity. LTV is a calculation based on the total loans (the original amount on the day the loan was written) and the current home market value. For example, if a person refinanced with a loan of $100,000 and the current home value is $400,000, the LTV is 25%. This equates to a minimum of 75% equity. Don’t forget that they have also been paying down that loan, although this isn’t factored into the equation.

Demographic criteria such as the owner’s age can also be useful if you want to further narrow your list. Some investors feel that older owners may be more interested in selling their property.

ListAbility's Absentee Homeowners for Real Estate Investors List collects information from across the USA.

Wherever you are investing, ListAbility has motivated seller lists that can help you build your pipeline of property to purchased

Tags: real estate marketing, motivated sellers

How do I market to Absentee Owners of Real Estate?

Posted by Carol Arnold on Wed, Dec 29, 2010 @ 07:59 AM

Absentee Homeowner ListWhen you want to contact a very specific target, like Absentee Homeowners, direct mail marketing is very effective.

Until recently, it has been difficult to obtain a mailing list based on characteristics of property that people own, when they don’t live there! This has changed, and now it is easier than ever to mail to a list of absentee owners.

Real estate information is a matter of public record. In most areas, you can go down to local government offices to pour through the books to find what you’re looking for.

  • Registry of Deeds
  • Tax assessor offices
  • Mortgage transaction / Lien holders information

This research can be labor intensive to say the least; making it tough to turn the corner for return on investment for marketing campaigns. This has made it a challenge to market to these absentee real estate investor owners.

Fortunately, there are direct mail list companies working with local government officials to obtain the records in electronic format. Information can be cross referenced over multiple sources to improve accuracy and gain perspective about the properties and owners.

Do the owners live there, or are the tax bills sent elsewhere – making them absentee owners?

How many properties does owner have?

How large are the lots and buildings?

What sort of residence are they? Single family, condominium, multi-family or apartment?

Are they owned by an individual, trust or a business?

What is the assessed value? The purchase date and price?

The better companies can combine this data with additional demographics on the owners such as age, income, home market value, loan to value or ethnicity. All this information can help you target just the right audience for your product.

Many types of businesses can benefit from a targeted mailing list of absentee homeowners so they can contact property owners at their own home address. Charities, landscaping, property management, interior design, paint and other service companies are some that might be looking for leads for absentee owners.

Another large segment who utilizes the absentee owner data are the real estate investors looking for people who might want to sell their property.

ListAbility’s Master Absentee Owners Mailing List has been compiled through these automated methods to provide a robust set of criteria from which to select your targeted marketing lists.

It can be a simple step by step process to build your mailing list of investor owners of real estate.

  1. Choose your geography. Where should the property be, and where should the owners live?
  2. Have a conversation with your mailing list broker to determine what other criteria to specify in order to mail to the best prospects.
  3. Review the count report and price quotation sent over to you from your list broker to decide if you need to do any tweaking.
  4. Decide how many times you want to mail to the list and if you want data delivered via email in an excel format or printed on mailing labels.
  5. Confirm the final criteria, quantity and pricing to license your file.

The ListAbility Absentee Homeowners List tracks over 12 million properties with absentee owners. The list can be selected by property location and/or by owners’ mailing address. Additional criteria can be specified:

  • Property Details such as market value, house size, lot size, year built, fireplace and swimming pool.
  • Purchase Information including date, amount, and loan data are on the file for most areas.
  • Owner Demographics consisting of age, income, net worth and ethnicity.

ListAbility has the expertise and the data to guide you through the process of obtaining a highly target mailing, telemarketing or email list. A better list will pay dividends with the savings you garner in printing and postage – to say nothing of getting noticed by the right people!


Tags: Direct marketing strategy, direct marketing list strategies, mailing list brokers, mailing lists, Absentee Homeowner List, real estate marketing