ListAbility's Direct Marketing Blog

What is the best way to market to Pet Owners?

Posted by Carol Arnold on Fri, Mar 11, 2011 @ 07:29 AM

Use direct mail to find pet loversAmerica’s cats and dogs are treated like they are part of the family! Pet owners tend to spend plenty of money on items that will make their lives easier and more fun.

Small industries catering to the growing pet business are popping up everywhere. These businesses are offering everything from dog walking services, sanitation, gourmet pet food, obedience schools, day care, play groups, fashion accessories and much more!

These entrepreneurs tend to be smaller, local businesses. Mainstream media is often priced out of their budget because it is directed at an overly broad market.

Direct mail marketing allows a company to focus on a very specific group of dog owners and cat owners that fit their demographic profile.

A good mailing list provider can help a small business narrow a pet owner consumer list with the right demographics. This will save money in postage and printing – because you are only sending your advertising to people that will be the most likely to want what you are selling.

Some of the criteria commonly used to narrow a pet owner list include:

  • Adults without children
  • Presence of children and their ages
  • Household income
  • Homeownership
  • Active lifestyles
  • Interest in “Green” living
  • Type of cars they own or might be likely to buy next

Mail lists allow you to be very specific on the geographic area that you want to target.

This can be achieved in several ways; specific towns and zip codes, full states or counties and even a radius distance from your business.

Direct Mail Marketing can also be used to widen your exposure on Facebook!

Using many of the same selectors above, you can target a group of active Facebook users that own pets. Sending a postcard with a special offer if they visit your page can be an effective way to increase your social networking buzz.

The Pet Owners Mailing List is a highly targeted, accurate file that can help increase your marketing ROI.

ListAbility is a mailing list broker with the expertise and quality data to guide you through the process of obtaining a highly targeted mailing, telemarketing or email list. A better list will pay dividends with the savings you garner in printing and postage – to say nothing of getting noticed by the right people!

866-446-2055

Tags: Direct marketing strategy, direct marketing list strategies, Social Network Marketing, Marketing to pet owners