ListAbility's Direct Marketing Blog

Small businesses increased their customer base in 2011

Posted by Carol Arnold on Tue, Feb 28, 2012 @ 03:12 PM

Business is growing with direct marketingSeventy nine percent of small businesses surveyed increased the number of customers that they worked with last year. Not surprisingly, 71% also reported increased revenues.

Are you working with more customers than you were a year ago?

Are you getting your fair share of new clients? These companies didn't get stuck only marketing to that same old company list. They are reaching out and converting new prospects using a media mix that includes targeted prospect lists and inbound marketing channels.

The Netherlands based company VistPrint N.V. conducts a quarterly survey for companies with 10 or fewer employees. More than 1900 responded with these findings that they are reporting.

How are they finding these new customers?

While tried and true “word of mouth” is still the favorite, a successful business knows that can’t rely solely on this good will method.

Many of the micro businesses surveyed stated that Direct Mail Marketing would continue to play an important role in their marketing plan for 2012, along with growing interest in internet and social media.

Direct Mail Marketing is a proven and very effective way to communicate with new prospects. It allows for tightly controlled budgets with accountability, which can be very important to companies without massive advertising and marketing budgets. Direct Mail Lists can be tightly targeted – so postage and printing are only spent for the best prospects, those who are likely to be interested in your products and services.

Whether you are selling to the business or consumer marketplaces, ListAbility is a mailing list provider that can help you reach out to more qualified prospects with your direct marketing programs. As a qualified list broker, they can research just the right business mailing list or consumer mailing list to target your direct marketing campaign.  

Tags: Trends in marketing, Direct marketing strategy, mailing list brokers, Marketing in the new economy, business mailing list

Printers: generate revenue by proposing new prospect mailings to clients

Posted by Carol Arnold on Mon, Jul 11, 2011 @ 02:36 PM

prospect mail can bring new revenue for the print industryThe past several years has seen a contraction in the printing industry.  As a result, many printing companies decided to add mail services for their clients, either in-house or contracted.

Mail can provide an important revenue stream for the print industry

Over and over we hear owners of printing companies say: “Over the past several years, my clients have been supplying their own mailing list. We just do the mailing”. It’s true, when budgets got tight, many companies started to focus only on their in-house data. By now, some of those customer lists are getting pretty tired and the effectiveness could be falling (commonly called list fatigue).

Before your mail clients simply decide to stop mailing all together (and you lose both the print and mail-related revenues), make suggestions to improve results.

Be proactive: make suggestions for mail campaigns to target NEW prospects

Prospecting campaigns can be planned around specific groups based on economic and demographic targets. Going beyond that, there are many possibilities for special interests, spending habits, political, charitable donors, automotive, home and mortgage, and so much more.

How about proposing birthday promotion mail campaigns to your client?

Everyone loves a birthday present and this can be a terrific way to build a monthly program for just about any type of client. Present this to restaurants, car washes, salons or just about any consumer services company.

Are you working with any insurance companies?

Suggest that they start mailing to prospects just before their car insurance is set to renew. Same thing will work with homeowner policies.

Are clients telling you that they are going to put more of their marketing budget on some of the newer online mediums?

With the right targeting, direct mail can actually support these mediums. One example would be mailing to people with a lot of friends on Facebook with a special offer if they visit their page.

ListAbility’s professional Mailing List Brokers can help you with direct mail promotion ideas that you can use to propose new projects to your existing clients and new prospects. Our marketing lists are highly accurate and we have the technology to easily explore various strategies for targeting. Get in touch today at 866-446-2055 or info@listability.com

Tags: mailing lists, Direct marketing strategy, mailing list brokers, Marketing in the new economy, Birthday Promotions

Car Repair Shop Triples Business Using Direct Mail Marketing

Posted by Carol Arnold on Wed, Jan 12, 2011 @ 03:04 PM

Auto repair shops benefit from direct mailLarry Riggs of Chief Marketer wrote an article in which he profiled the success that the All-Star Auto Repair has had in utilizing consumer mailing lists and direct mail marketing.

This follows a current trend where increases in spending on direct mail advertising are starting to trickle down to Main Street.  Many small businesses have found that economical postcard mailings have paid dividends in increased business.

Postcard mailing using consumer lists has helped All-Star Auto Repair triple sales to prospects in the surrounding three-mile area.

The January 4, 2011 article by Larry Riggs quotes Bill Buchheit, owner of the Columbia, MO-based car repair shop.

"We wanted to reach those people who are in a three mile radius—that's where 80% of your customers are anyway," says Bill

On average, All-Star sends 12,000 postcards per month to local households with incomes of between $40,000 and $60,000 a year who have been identified as owning at least one car.

The postcards offer such things as oil changes and $20-off coupons for service over $100. The prices change depending on the time of year.

"If it's summer time, I really don't need as many customers," he notes, adding that attracting too many customers might mean his staff of mechanics would get overworked. "In winter I'll drop it down to $19.95 or $17.95, trying to attract more cars."

In the past, All-Star didn't really do any marketing. "I didn't do hardly any advertising," he says. "I thought that referrals were the way to build a business."

Quality accurate mailing listsListAbility, Inc. provides consumer and business mailing lists to businesses of all sizes, from small businesses to the agencies, printers and mail houses who are working on behalf of the companies doing the direct mail marketing.

The Consumer Mail List and Automotive Mailing List are both used to help businesses get the word out to new customers.

For companies who want to use their Facebook presence to attract customers, Listabiltiy offers the Social Networking Mailing List.

This consumer list lets you target active social networkers with a postal campaign to encourage them to visit your pages for special offers.

www.listability.com 866-446-2055 info@listability.com

Tags: Direct marketing strategy, automotive marketing, Marketing in the new economy

Is direct mail the bellwether of an improved economy?

Posted by Carol Arnold on Wed, Dec 22, 2010 @ 04:10 PM

Credit Card Mail OffersSurges in direct mail volume can be taken as a sign that the economy is on the upswing.

Bruce Britt wrote an article recently in the USPS publication, Delivery Magazine.  He noted that recent increases of direct mail marketing in industries such as credit cards and insurance are a sure sign that they are climbing out of the economic doldrums.

These key industries are demonstrating confidence by increased spending in marketing budgets. A look in your mailbox will verify that direct mail marketing is getting its fair share of dollars.

Britt quotes John Ingersoll, VP of marketing communications from Farmers Insurance as saying “I think direct mail is commonly used by us and our competitors as a great opportunity to generate leads. Mail is a channel that allows all of us to find the consumer with a very targeted, very specific message that you can’t do in broadcast. Broadcast, by definition, is broad – you’re trying to talk to everybody”.

Examples of this targeting for the insurance industry include segmenting a prospect mailing list by business type and sending a brochure or postcard with pictures that cater to that industry. Restaurant owners receive images and copy that cater to restaurants’ specific insurance requirements.

Britt’s article went on to say that if direct mail is an indicator for the economy, that the financial industries are turning the corner. Banks and mortgage companies were rocked by the recession; however research shows that significant increases in mail marketing can be expected in addition to the recent surge in activity. The ability to obtain consumer mailing lists to target prime and super-prime households has boosted credit card promotions.

Mailing List Brokers have the tools today to help businesses find the best new prospects as the economy recovers.

ListAbility has the expertise and the data to guide you through the process of obtaining a highly target mailing, telemarketing or email list. A better mailing list will pay dividends with the savings you garner in printing and postage – to say nothing of getting noticed by the right people!

Call today to work with an experienced mailing list broker. 866-446-2055, info@listability.com

Tags: Trends in marketing, Direct marketing strategy, Marketing in the new economy