NCOALink (National Change of Address File)
It is estimated that 18-20% of the households and businesses in America move each year!  This makes it very difficult to maintain an accurate list that tracks customers who move. Using NCOALink eliminates this problem by updating your customer base with current deliverable addresses.

By processing your data through NCOALink you can:

1. Reduce undeliverable mail by providing the most current address data
2. Lower postage, printing and mail preparation costs
3. Speed-up mail delivery by one to two days
4. Meet USPS requirements for postal discounts
5. Make sure that your mail pieces reach the right audience

NCOALink 18 Months
Identifies businesses, individuals, and families who have filed a Change of Address with the USPS® within the last 18 months.

Stay in contact with the movers in your mailing list and update your address records with their new address information … before you mail. NCOALink processing searches your database for the individuals, families, and businesses that have moved and filed a change of address form with the USPS®  in the last 18 months.

NCOALink 48 Months
Identifies businesses, individuals, and families who have filed a Change of Address with the USPS® within the last 48 months.

Identify the movers in your list and update your records with their new address information… before you mail. NCOALink processing searches your database for the individuals, families, and businesses that have moved and filed a change of address with the USPS® in the last 48 months. The 48-month service is recommended for any list that has not been updated in over a year.

CASS / Address Standardization
Meet USPS requirements for CASS (Coding Accuracy Support System) certified mailings by appending ZIP+4 and postal codes to the records in your list. Addresses are matched to the monthly updated USPS National Address File.

By processing your data through CASS you can:

• Validate and correct U.S. addresses for accuracy
• Append Zip+4, carrier route and delivery point codes
• Standardize your data to USPS specifications to qualify for postal discounts

DPV (Delivery Point Validation)
Eliminate undeliverable records and save the postage costs. DPV assures the deliverability of the mail-piece, even if the address has been verified by a CASS ZIP+4 certified process to be accurate only within a street range. DPV verifies the address to the actual point of delivery and can also identify an address location at a Commercial Mail Receiving Agency (CMRA).

DPV is important with all classes of mail, but it becomes most profitable when using Standard rates. Unlike a First-Class mail-piece that will be forwarded or returned to the sender, the USPS will simply discard your undeliverable Standard mail. 

DSF2 (Delivery Sequence File)
This service compares your file to the 2nd Generation Delivery Sequence File, which contains a record for every address delivery point in the United States. Your list will be verified for the highest level of accuracy possible, ensuring you the highest deliverability for the lowest cost.

• Validates and Standardizes addresses
• Adds postal codes and walk sequence numbers
• Distinguishes between residential and business addresses
• Detects potentially undeliverable addresses
• Identifies addresses that are seasonal or vacant

The match percentage will vary depending on the accuracy of your list. The process is an exact matching process. Your record must match our database record exactly to get the DSF2 address information appended.

By processing your data through DSF2 you can:

• Reduce your returned mail
• Qualify for postal discounts
• CASS Certify & Standardize your list
• Get faster delivery with Zip+4
  

LACS (Locatable Address Correction System)
Increase your deliverables using the new street names of your rural route customers and prospects.

LACS was developed in response to local 911 systems to convert business and residential rural route addresses to street-style addresses.

Because the residents do not actually move when they receive a new address, change of address forms are not filed. These permanent address conversions typically involve renumbering and renaming rural route, highway route and box numbers as city-style addresses. The changes are updated monthly, and, after one year, the rural route addresses are considered undeliverable. 

LACS processing identifies these addresses and automatically updates your records. Match percentagevaries depending on the accuracy of the names on your list. Your record must match our database record exactly otherwise no match will be given. Running some form of address verification like CASS, DSF or NCOA may improve the append percentage and is recommended before processing your list.

By processing your data through LACS you can:

• Reduce your returned mail
• Qualify for postal discounts
• CASS Certify & Standardize your list
• Get faster delivery with Zip+4

DMA/MPS - Do Not Mail Suppression
Avoid mailing to uninterested recipients. The Direct Marketing Association maintains a database of individuals who have registered because they prefer not to receive advertising mail and/or solicitation phone calls.

These files are updated monthly and distributed four times a year -- January, April, July, and October. Names remain on file for five years. The match percentage will vary depending on the accuracy and age of the data in your list.

By processing your data through DMA/MPS - Do Not Mail Suppression you can:

• Avoid fines
• Reduce your returned mail
• Lower postage, printing and mail preparation costs

Deceased Suppression
Flag the records of individuals in your list who are deceased. Deceased data is based on Social Security Administration records, other sources, and is updated quarterly.

Match percentage will vary depending on the accuracy and age of the data in your list. The average percentage updated is 1-3%.

By processing your data through Deceased Suppression you can:

• Update records respectfully
• Lower postage, printing and mail preparation costs

Duplicate Detection (Merge/Purge)
How often are two or more pieces of identical mail sent to the same person, household or location? According to some companies, as much as 15% of their data is duplicated.

With the price of postage ever increasing, the cost of sending duplicate mailings is no longer something that can be ignored. Additionally, the positive business image, which companies spend so much time and money to build, is tarnished by irritating their customers with duplicate mailings.

ListAbility can help you lower or eliminate costs related to incorrect or duplicate data.

By identifying and eliminating duplicates you can:

• Eliminate duplicate pieces of mail going to one target
• Save money on postage, printing, and preparation costs
• Avoid upsetting customers who receive multiple copies of the same materials
• Improve Mail Deliverability

Response Analysis / Testing Metrics
Let our Database Marketing Specialist assist you with front-end and back-end analysis, so you can maximize the effectiveness of your direct marketing program.

The ability to test is what really differentiates direct marketing from other marketing methodologies. With that said, it is important that your data is properly coded and tracked for each and every one of your direct marketing campaigns. ListAbility offers response and conversion analysis, list test and continuation recommendations, offer and version testing tactics and other advanced direct marketing techniques with one goal; increase client ROI.

Append Demographic & Lifestyle Data
Adding data elements to your customer records gives you the information you need to market smarter. It's so simple, but true; the more you know about your customer, the easier it is to identify opportunities and the easier it is to develop strategies and marketing campaigns based on that knowledge.

Here are some of the data elements that you can append to your customer file:

Customer Profile Analysis
Who are your best consumer customer and prospects?

Which households should you target and with which products or services?

Which markets offer the highest potential ROI?

When are the best times to market to your customers or prospects?

How can you extend the Life Time Value (LTV) of your best customers?

Who are your least profitable customers and should you spend money marketing to them?

The more you know about your existing customers, the easier it is to achieve your marketing and sales objectives. Contact ListAbility to find out more about Customer Profile Analysis. 

Append Phone Numbers to your Customer File
Now you can easily append phone numbers to your consumer database.
Append percentage varies depending on the accuracy of the records in your database. An exact record match is required otherwise no match will be given. The average percentage appended is 20 to 40 percent. Running some form of address verification like CASS, DSF and NCOA will improve the append percentage and is recommended before processing your list. All lists are matched against the National and State Do-Not-Call lists.

Note: if your organization is exempt from Federal and State laws you must specify "Exempt" at the time the order is placed.
By appending phone numbers you can:

• Improve response rates
• Comply with Do Not Call regulations
• Expand direct marketing opportunities

Reverse Append (Adding Postal Addresses to your Customer File)
Append name and address data to your consumer telemarketing list. All we need is a phone number and presto, you can send a direct mail piece to the consumers who have called your toll-free number. The Florida List Company has complete coverage throughout the country, so you'll get an excellent match rate between your phone list and our database.

Append Data Elements to your Business Customer File 
Adding data elements to your business customer records gives you the information you need to market smarter.

Here are some of the data elements that you can append to your customer file:

Regression & Response Modeling
The primary purpose of developing a model is to give you the ability to accurately identify your highest versus lowest potential active and inactive customers, as well as increasing your success in acquiring new customers. With this knowledge, marketing programs are more successful and increase ROI.

• A statistical-based predictive model is a mathematical equation that ranks your customer from most to least attractive future predicted behavior.
• A response model analyzes responders from a mailing campaign, for purposes of identifying those prospects most likely to respond to future offers.

Using advanced data modeling methodologies, you can determine:

• Who your best customer are, ranked from high to low
• Prospects with the highest likelihood of becoming customers
• Key household characteristics of your customers, including age, income, presence of children, marital status, property data, lifestyle interests and other important psycho- demographics
• Which markets offer the highest potential ROI
• How to extend the Life Time Value (LTV) of your best customers
• Who your least profitable customers are

Append SIC & NAICS Codes to your Customer File
So, who are your customers? How many employees do they have? What is their annual sales volume? Knowing the firmographics of your customer base is of the utmost importance. By appending SIC Code or NAICS to your business database, you'll be able to answer these important questions and better yet, enhance your customer acquisition strategy. Ultimately, increasing sales and expanding your customer base.

SIC Code Appending:

Add the 6-digit Standard Industrial Classification (SIC) codes to the records in your business database. Use this information to segment your customer by Industry type. The SIC Codes also gives you the data intelligence to target industries with the highest propensity to purchase your product or service, which are the industries that you are currently doing the most business with.

The average match rate is 35 to 65 percent. This matching percentage depends on the accuracy of your data. An exact match between your record and our database record is required to append a SIC Code; otherwise no match will be given. To improve the match rate, it is recommended that you first process your data through NCOA, DSF and CASS before processing your list through our SIC Code Appending service.

NAICS Appending:

The North American Industry Classification System is a new business classification system that will eventually replace the SIC system. The NAICS system has the ability to code and identify groups of establishments into industries better then SIC system currently does. The SIC system was developed in the 1930's, at a time when manufacturing dominated the U.S. economy. In today's business environment, many service and specialized businesses, as well as entirely new industries are not listed as accurately using the SIC system as they are with the NAICS system.

Developed in cooperation with Mexico and Canada, the North American Industry Classification System represents one of the most profound changes for statistical programs focusing on emerging economic activities.

The average match rate is 35 to 65 percent. This matching percentage depends on the accuracy of your data. An exact match between your record and our database record is required to append a NAICS Code; otherwise no match will be given. To improve the match rate, it is recommended that you first process your data through NCOA, DSF or CASS before processing your list through our NAICS Code Appending service.

Append Email Addresses to your Customer File
Take advantage of low-cost, fast, internet marketing by adding consumer e-mail addresses to your database. These opt-in e-mail addresses are linked to the provided name and postal address based on detailed information from a large network of vendors. The Process: Your customer's file is matched against various databases and when a match is found, the e-mail address is added to your file. After an e-mail match is found for a corresponding physical address, a letter is e-mailed with the option to opt out. After allowing 6-8 business days for all responses, final numbers will be calculated measuring the opt-ins, excluding undeliverable and opt-out e-mails.

During the data collection process, subscribers voluntarily disclose their personal information, and have access to view a privacy policy stating that their information could be shared with third parties that have "customer relationships" with the individual.

At the completion of the e-mail appending process, the enhanced file is returned to the client. The e-mail addresses that are appended were those matched and are successfully deliverable.

The append percentage will vary depending on the accuracy of the data in your list. Average match rates for most consumer databases range from 15-20%. To enhance your append rate, addresses in your list should be verified through NCOA, DSF and CASS prior to processing.

By appending email addresses to your data you can:

• Significantly increase your web site traffic
• Improve your conversion rate through multi-channel marketing
• Increase revenues from your enhanced database

Life Stage Segmentation
As people move from one life stage to another, their behaviors change. For example, the needs and purchases of young, single people differ dramatically from middle-aged families.

With household level Life Stage Segmentation, you'll have the demographic and lifestyle intelligence to modify your product and or service selection, offer, copy and graphics for each of your "top tier" life stage clusters within your customer database. Now, combine this powerful database marketing methodology with advanced laser personalization technology and you have a powerful direct marketing communications capability.

You can also select prospect data using the life stage clusters identified to be most like your "top tier" customers.

GeoMapping and GeoCoding
Add the latitude & longitude coordinates and Census tract and block numbers (down to the ZIP+4 level) to the addresses in your list. Use tract and block numbers to link addresses to demographic information and Census data. Use coordinates with your mapping program or ours to determine distance between any two sites, pinpoint customer and prospect locations, or find the closest dealer to a customer or prospects.

RFM Analysis
This powerful database marketing tool analyzes customer purchasing behavior. It is used to predict which customer will most likely respond to a promotion and which will most likely not respond. This proven direct marketing technique is excellent for testing new customer offers, packages, price points and copy techniques. This is one of the most effective direct marketing tools available to companies that capture transactional information in their database.

Market Penetration Analysis 
Now you can easily match businesses that look like your best clients, measure your market penetration and more.

With this database analysis tool, you can determine:

• The industries you have been most successful in
• The relative size of your market potential (broken out by SIC or NAICS Codes)
• Which market segments offer you the most potential
• The optimal sales territory strategy

For many companies, the 80/20 rule applies. That means 80% of your business comes from 20% of your customers. Now, imagine targeting companies that look just like your top customers. With Market Penetration Analysis, you'll have no problem profiling and cloning your best customers.

Corporate Affiliate Linkage and Appending
Uncover corporate family relationships among thousands of companies throughout the country. Leverage your existing relationships by up-selling to parent companies and cross-selling to subsidiaries or sister companies. Take full advantage of existing purchasing agreements across affiliated businesses.