Direct marketing campaigns can be very effective when communicating with your own house mailing list of clients and prospects.
ListAbility offers data enhancement and list hygiene services for your client and prospect databases. Your house files are only as valuable as the data contained in them. Improve your marketing effectiveness by appending demographics and targeting to specific segments to your house mailing list.
It’s Quick and Inexpensive to Keep Your Customer Data Clean!
Data quality is a major factor in any direct mail marketing campaign. It can be the difference between success and failure.
ListAbility’s List Hygiene Services
ListAbility offers many list hygiene services so you can rest assured that your data is accurate. And better yet, with your cleaned and updated data, you can take full advantage of the Postal Service’s postage discounts.
NCOALink (National Change of Address Processing)
Address Standardization: CASS, DPV (Delivery Point Validation) / DSF2 (Delivery Sequence File)
Suppression: DMA/MPS - Do Not Mail Suppression, Deceased Suppression
Duplicate Detection and Removal (Merge/Purge)
ListAbility’s Data Analysis and Enhancement Services
ListAbility’s data analysis and enhancement services provides you with valuable demographic and lifestyle information. With a better understanding of who your customers are, you'll be able to refine your marketing strategy and pinpoint prospects that match your best customer’s characteristics, increasing response rates and ROI.