Data Quality

The Acxiom InfoBase-X Database is rebuilt every 30 days and includes NCOA, DNC phone registrations and various other suppression lists.

Acxiom starts with over a billion names and addresses that are compiled, deduped
and enhanced from multiple public and proprietary sources. These include:

Telephone connections
Online Registrations and Surveys
Governmental Sources
Marketing Solicitations
Survey Information
Warranty cards and solicitations
Catalogs and publications
Mail order, retail, and online purchases
Registration sites, travel purchases, and travel logs (travel data)
Auto dealerships (sales and services)

The end result is the most accurate, comprehensive consumer mailing list available to marketers.

"Time and again, testing has proved the Acxiom data has provided the best results for our donor solicitations."

- Jill, Non-profit Fundraiser

Factoid

Did you know bad mailing addresses cost the Post Office more the $1 billion a year in wasted productivity? In fiscal year 2007, the Postal Service processed 45.7 million change of address orders.

Privacy Statement

Acxiom and ListAbility are very concerned with the privacy of individuals.

Acxiom was the first company in the data services industry to appoint a chief privacy officer to advance policies and oversee compliance. They have a team of privacy specialists dedicated to understanding the complex issues of information flow and consumer choice, as well as crafting and enforcing responsible privacy best practices.

Each month InfoBase-x is run against numerous suppression lists to remove data based on the consumers’ individual preference and to generate better targets for you. These include: FTC and State Do-Not-Call, DMA and Acxiom Do-Not-Mail preference, Correctional Institutions, Deceased Databases and more.

We Offer The Best Mailing Lists Available!

ListAbility’s primary consumer mailing list is Acxiom’s InfoBase-X, which is the largest, most accurate collection of U.S. consumer information available in one source.

With over 200 million individuals and 124 million households, you can easily reach your best prospects using the widest selection of demographic, lifestyle and purchase behavior selects.

Now You Decide Who You Want To Mail To

To everyone in your area? Filter by age, children or income? Or cast a narrow net by using any of our more than 1,500 selects.

Make your campaign more effective by using the best mailing list available!

Some of the 1,500 selects available to filter your list include:

Homeowners or Renters
48 Buying Behavior Selects
Affluent Households
Mail Order Buyers
Household Income
Ailments/Health
Pet Owners
Automotive
Expectant Parents
Donors to Charities

Age and Date of Birth
Home Value
Education
310 Occupations
Marital Status
New Parents
Phone Numbers
Active Investors
Empty Nesters
Veterans

136 Interest Selects
Hobbies
Mortgage Selects
Credit Card Holders
Newlyweds
Length of Residence
Presence/Age of Children
Recently Divorced
Dwelling Characteristics
Travel Habits

Geographic selections

Where is your target audience? We have the options for you to select just the right area.

Zip code
Carrier Routes
Census Block or Tract

States
Radius from location
MSA/DMA Codes

Counties
Congressional District
Area Codes

More Options to Select Your Mail Recipients

Which is best for your campaign? It’s your choice!

Life Events: changes within the last 12 months that drastically changed a person's requirements and purchasing habits: Newly Wed, Expectant Parent, New Parent, Recent Divorce, Empty Nester, Retired, Child nearing HS Graduation, New Home Buyer, and Recent Mortgage.

Special Interests and Lifestyles: including investments, outdoor activities, collecting, hobbies, pets, cooking, gaming, reading, spectator sports and entertainment preferences.

Health and Ailments: Arthritis, Allergies, Cholesterol, Diabetic, Orthopedic, Senior Needs and interest in Organic or Homeopathic.

Automobiles: households can be selected by the cars they drive - make, model and year. These are based on actual data and not predictors that tend to be less accurate. Also households with a probable teen driver.

Homeowner details available from public sources: purchase date and amount, most recent mortgage date and amount, market value, year built, and swimming pool.

Occupation: choose general categories or from 310 specific titles and functions.

Wealth: income selectable from $250+, Net worth, Income producing assets, types of investments, life insurance policy.

Affluence Indicators compiled using multiple factors, including regional cost of living, household composition and life stages. Selects include: Discretionary Income Index, Life Insurance Targeting, Vacation Property Ownership and higher levels of income selections and more than 12 million business owners and executives at home.

Travel: differentiate between people who have traveled for business or pleasure and those who would like to.

Purchasing habits: gathered from participating merchants, online and offline purchases, most recent, $ quantities and number of purchases. Included are 38 categories of actual purchases within the past 12 months.

Buying Behaviors: method of payment preferences and recency of purchases.

Donations and Charitable Contributions: specific causes including political
(conservative/liberal) children's, animal, health, environmental, religious, veterans or general donations.

Not sure of who, what and where you want to target? No problem. We are more than ready to help you. Just call or email one of our List Experts for free advice: 866-446-2055 or info@listability.com