A second chance to have your email marketing noticed
Posted by Carol Arnold on Mon, Jan 10, 2011 @ 11:46 AM
New best practice for email marketing
So many companies are turning to email marketing – for both customer retention and prospecting. When people face their barrage of daily email, you need to stand out in order to be read – it is a split second decision to open or delete.
Most companies understand the importance of the perfect subject line. Catchy but not too cute, promotional but not in-your-face and at the same time, evade the hook of the spam filter which can strike for any number of reasons – too long, too many caps, excessive punctuation or the unwitting use of words commonly used by spammers.
Marketers are now discovering a clever second chance to catch attention before the graphic portion of the email message.
Include an offer in the pre-header of your email marketing message.
A pre-header is text that appears ahead of the graphic images in a promotional email. Typically they consist of “If you can’t see images, click here” and “Put us on your safe-senders list.”
This email takes advantage of the pre-header by including a mention of the primary offer. If can catch your attention without downloading the images.
Given that so many ISP’s and network administrators are blocking images, this can be used as the second chance to grab the interest of the reader so they will open up and download those graphics you worked so hard on. Without this, they won’t have that chance to look at your full offer.
New best practices are getting introduced for email marketing broadcasts to new prospects. The pre-header message is becoming the latest addition.
ListAbility offers email prospecting broadcast services to generate both business and consumer leads. Specific criteria can be targeted through single or multiple broadcasts.
Contact us today to learn how we can help you grow your business.
www.listability.com 866-446-2055, Info@listAbility.com