The past several years has seen a contraction in the printing industry. As a result, many printing companies decided to add mail services for their clients, either in-house or contracted.
Mail can provide an important revenue stream for the print industry
Over and over we hear owners of printing companies say: “Over the past several years, my clients have been supplying their own mailing list. We just do the mailing”. It’s true, when budgets got tight, many companies started to focus only on their in-house data. By now, some of those customer lists are getting pretty tired and the effectiveness could be falling (commonly called list fatigue).
Before your mail clients simply decide to stop mailing all together (and you lose both the print and mail-related revenues), make suggestions to improve results.
Be proactive: make suggestions for mail campaigns to target NEW prospects
Prospecting campaigns can be planned around specific groups based on economic and demographic targets. Going beyond that, there are many possibilities for special interests, spending habits, political, charitable donors, automotive, home and mortgage, and so much more.
How about proposing birthday promotion mail campaigns to your client?
Everyone loves a birthday present and this can be a terrific way to build a monthly program for just about any type of client. Present this to restaurants, car washes, salons or just about any consumer services company.
Are you working with any insurance companies?
Suggest that they start mailing to prospects just before their car insurance is set to renew. Same thing will work with homeowner policies.
Are clients telling you that they are going to put more of their marketing budget on some of the newer online mediums?
With the right targeting, direct mail can actually support these mediums. One example would be mailing to people with a lot of friends on Facebook with a special offer if they visit their page.
ListAbility’s professional Mailing List Brokers can help you with direct mail promotion ideas that you can use to propose new projects to your existing clients and new prospects. Our marketing lists are highly accurate and we have the technology to easily explore various strategies for targeting. Get in touch today at 866-446-2055 or firstname.lastname@example.org
Who Doesn’t Love a Birthday Present? Birthday Promotions are an effective way to drum up new business
Birthday promotions are gaining popularity once again. They are an excellent way to do smaller-scale marketing for incremental increases in business. Once someone comes in for their birthday present, chances are good that they will come back again and you will have a regular client!
Almost any consumer business can say Happy Birthday to introduce new customers with a promotion. Restaurants have been doing this for years – ½ price entre, buy one / get one free, free desert with your dinner. Other types of businesses can stand out and make offers.
Here is a list of some Birthday Promotion ideas:
- Half-off your next car wash, oil change or manicure
- Buy-one-get-one-free at the stationary or hardware store
- Get a free “something fun” when you buy a dress, get a massage or bottle of wine
- The list goes on; gourmet biscuit with a dog walk, free cake with your grocery delivery, foot cream with your pedicure, a handmade bookmark with your book
Mailing birthday promotions can be as simple and economical as sending a post card.
If your budget allows, a greeting card is effective. Adding an insert can make an even bigger impression. Try to give the envelope a personal touch.
Marketing results show that it is best to run the promotion for longer than just the day of their birthday.
Too many people have busy lives with work and plans with friends and family. (Schedule an oil change on your birthday?) Instead, be the one that extends the fun by offering a promotion any time during their birthday month!
Your birthday promotion mail list is an important factor in the success of your campaign.
For most, it isn’t enough to simply mail to everyone with a birthday that month. Selectors such as gender, age, children and income can narrow your list to include only the best prospects for repeat business.
If you work within a smaller geographic area, you should consider obtaining a list for 3 months at a time. You can do your mailings so they arrive in mail boxes just before the start of the month.
The Happy Birthday Promotions Mailing List from ListAbility is a highly accurate file with the flexibility to select the best prospects for your business. You are sure to be pleased with the ROI from your marketing budget.
ListAbility is a Mailing List Broker with the expertise and quality data to guide you through the process of obtaining a highly targeted mailing, telemarketing or email list. A better list will pay dividends with the savings you garner in printing and postage – to say nothing of getting noticed by the right people!