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Direct Marketing Fact

Factoid

What is Direct Marketing?
In today's world, direct marketing is defined as an interactive process of addressable communication that uses one or more advertising media to effect, at any location, a measurable sale, lead, retail purchase, or charitable donation, with this activity analyzed on a database for the development of ongoing mutually beneficial relationships between marketers and customer, prospects, or donors.

From DMA's The Power of Direct Marketing: 2006-2007

We achieve higher response and conversion rates for our clients.

As Business Owners and Direct Marketers, the Partners at ListAbility are keenly aware that Business Owners and Marketing & Sales Department Executives must justify the costs and employee time allocated for all advertising and marketing programs. With that clarity, we
built our business based on 4 objectives:

  • Provide the finest, most accurate consumer mailing lists and business mailing lists
  • Provide extremely competitive pricing
  • Provide outstanding customer service
  • Share our extensive direct marketing knowledge and experience

With our objectives attained, our clients achieve higher response and conversion rates and, ultimately, continue to grow their businesses.

Submit a request for more information 

ListAbility Partners

Carol Christopher Arnold  Partner / VP Sales and Marketing

Shelli Dyer  Partner / VP Accounting

Christopher Dyer  President / Direct Marketer